Setting Up DiscoFeed Product Tiles

Initial Setup

When you onboard to Disco we'll automatically pull in the products from your connected store. Once we've done that you can make changes to those products in Disco (though if you do make changes in Disco we won't push those changes back to your store.

Enable Cross-Selling For Products

We recommend a minimum of four products enabled for cross-sell or upsell to ensure wherever your brand is displayed in the DiscoFeed.

To configure your product ordering, go to DiscoFeed > Manage > Manage Product Ordering.

Edit Product Titles and Images

Select the product you want to update in the Products tab. Click on the pencil icon next to the product to edit product titles and images. Changes made to products in Disco will not sync back to your connected shop.

Here are some best practices:

• Product Titles: Update your product titles with copy that bolsters your brand’s value prop and product specialty. Short, sweet, & literal product titles work best. Help customers best understand your value proposition by getting right to the point, within our 40 character limit. 
  • (Ex: Selling 0g sugar candy? Shout that out in the product title!)
• Images: Lifestyle and colorful background creatives perform better than white-background product shots.
  • You can repurpose your most performant creatives from other channels  and upload them to Disco!
    
• GIFS: If available, upload 1 GIF to further demonstrate your product offering, or cycle through evergreen content. Do not upload more than 2 GIFs. Too much movement may distract the customer away from your display. 
  
• Image Specs: 1:1 aspect ratio and < 5MB file size.
  
• Ordering: make sure to configure your products in the order you want them to appear (Grow > DiscoFeed > Manage Product Ordering)

Updating Product Titles: 

1. Click on the product title
2. Write the new title
3. Select the ✓ to save. 

Updating Images: 

1. If the image you want to use is not automatically pulling through as a supplementary image, you can manually upload a new image. 
2. To manually upload an image, select "Update Image". Do not upload supplementary images. You can showcase one image per product. 
3. Upload the image you want to replace the existing image with. 

As a note, all changes made to products go through a verification process so we can screen content according to our Disco Brand Guidelines.

Product Titles & Creative Specifications

A product's title and primary image are what will be shown in the DiscoFeed and other places we display your products. The

• Product Titles: Limited to 40 characters, 
• Images: 1:1 square image under 10 MB. PNG, JPEG, JPG, and GIFs are supported.
• Do not upload supplementary images. You can only upload one image per product.

How to Manually Upload Products

While it is generally not necessary, there are a few reasons why you may consider manually uploading products to your Disco account

• If you only sell one SKU of a product, you can manually upload at least three versions of the same product with different creatives and test slightly different product titles. 
• If Disco is having issues pulling in your product catalog.
• If you want to feature the same product more than once, you can turn on the Shopify product and manually add in the same product. 

1. Go to the Products section of the DiscoFeed tab of your dashboard.
2. Select "Add Product" in the upper right corner
3. Include the following information: 
   • Product Name
   • Product Image (1:1 aspect ratio)
   • Price
   • Discount Percent (if relevant)
   • Product Landing Page URL
4. Click "Save" in the upper right corner
5. Toggle the product on for cross-sell and/or upsell

Organizing Products

Sort and edit your products using either the "By Collection" or "All Products" sections.  Sorting "By Collection" is easier if you have a larger product offering. Collections are pulled from your Shopify store directly, you can learn more about Collections in Shopify via their Collections help center article.

Activating Product Variants

If you have a SKU with variants, you can set the variants active to feature them as individual tiles on your DiscoFeed (meaning they would display as though they were a unique product, not a variant).

Click on the Product an when the sidebar opens, click Edit Variants. In the popup, select which variants you want to Show Individually. Double check that the titles and images are unique so they feel like distinct products when displayed next to one another.

This feature is mainly for brands who have 1-2 SKUs but multiple variants to fill out the suite of tiles displayed in the DiscoFeed for Cross-Sell and Upsell.