Overview
Brands that set up an offer get featured prominently on DiscoFeed. When a shopper clicks to claim or redeem the offer, they’re directed to that brand’s website and they receive a confirmation email.
How to Set Up an Offer
Manage Tab
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Log in to your Disco account and go to the Manage tab under DiscoFeed.
- Verify your short description and set your banner image.
- Short Description: 55 character limit
- Banner Image Guidelines: Use high-quality, text-free images that reflect your brand and showcase your products. For best results, upload a 16:9 image that's at least 1064x600 pixels.
Offers and Leads Tab
- Next, go to the Offers and Leads tab. Under Configure offer, click the Create new offer button.
- Indicate your Offer Type and if shoppers need to use a promo code. Shoppers will receive slightly different messaging depending on the Offer Type.
Examples of offers that…
Require promo codes:
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- Shoppers get 20% off orders over $100 when they use the code DISCO20
- Shoppers get free shipping when they use the code FREESHIP
Don’t require promo codes:
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- Sitewide sale - 20% off everything
- Offers automatically applied at checkout - free gift with purchase, free shipping, buy one get one free
- Shoppers get 15% off when they fill in a survey
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Fill in the fields to define your offer.
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Value: Enter only the promotional amount (e.g., 20% off, $20 off, Free shipping, Free gift with purchase, Buy one get one free). Capitalize the first letter only.
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Details: Specify the purchase requirements for this offer like:
- Minimum order value (e.g., 'Orders over $50')
- Purchase timing (e.g., 'On your next purchase')
- Applicable products (e.g., 'On products A, B, and C')
Capitalize the first letter only. Do not use all caps, exclamation points, or include a promo code.
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Promo Code: Generate your promo code within your Shopify admin (or preferred tool). Set the Customer Eligibility to All Customers. (We do not yet have a way to target offers only to new customers so the promo must be available to both new and returning.)
- Note: If your offer does not require a promo code, you will not see this field.
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[Optional] Landing Page URL: Enter the URL where shoppers will land after clicking your offer. If left blank, the shopper will be directed to your homepage.
Note: After entering the landing page URL, you can click UTM settings to confirm they’re configured correctly.
- [Optional] Disclosure: If terms and conditions are required for the offer, please provide them here. This text will be included in the confirmation email the shopper receives after claiming your offer.
- Click Save offer.
- Ensure the Enable offers toggle is turned on. Your offer will now start displaying to shoppers.
Offer with a promo code - as shown on Thank you page and in confirmation email.
Offer without a promo code - as shown on Thank you page and in confirmation email.
Updating, Pausing or Deleting Offers
Update or delete your offer by clicking Edit or Delete Offer in the Offers and Leads tab. As of now, brands can only have one offer live at a time.
To pause your offer from displaying, simply turn off the Enable offers toggle.
FAQs
Will the offer be displayed for both new and returning customers? Or can we set parameters for who it’s shown to?
We don’t yet have any targeting capabilities built in. This means promo codes must be available to all shoppers - both new and returning customers.
Can we schedule our promotions ahead?
No, unfortunately we don’t yet have the ability to schedule promotions. You can update your discount code and copy at any point though by logging into your account.
Do we have the ability to make the discount code dynamic? Or will we need to use the same code for each send?
We are not able to create dynamic discount codes yet and will provide shoppers with the same code. Note - this means there is a slight risk of your code leaking.
Are there any protections in place to prevent my promo code from leaking?
No, this is a risk that you should be aware of if you join the beta. We recommend you monitor for any unexpected activity within the Sales by Discount Report in your Shopify admin. If you do need to disable your code, you can log into your Disco account to turn off the feature or to swap in a new code anytime.
What if we need to deactivate or update our promo code?
You can do that at any point by logging into your Disco account.
Where can I see how our promo is performing?
We do not yet have reporting built out for this feature. You can see your brand's individual performance using the Sales by Discount Report in the Shopify admin.