Consumer App Placements for Advertisers

Overview

In 2025, Disco launched new partnerships with two popular consumer apps to dramatically scale the number of viewable ad opportunities for the network. Each app's surface offers unique audiences, in-app user behavior and formats to maximize your chances for a conversion. The specific benefits of each app are detailed below.

App Placements Work the Same Way as Website Placements

App placements mimic our existing recommendation logic for post-purchase website placements. In the same way our recommendation model automatically shows your offer to shoppers checking out across any of our existing 1,000+ brand publishers, it will now have millions more opportunities (ie transactions) to showcase your brand to individuals using these apps.

App Placements

Gopuff

Gopuff is an instant commerce platform delivering everyday essentials in minutes—making it an ideal fit for Disco Network advertisers looking to reach high-intent shoppers.

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Audience Demographics	Age: Strongly indexes to ages 18–34 Gender: Even 50/50 male–female split Generations: Primarily Gen Z with Millennial spillover Geography: High urban concentration Gopuff operates in 1,000+ U.S. cities including NYC, Boston, Phoenix, Philadelphia, Chicago, LA, Miami, and more
In-App Engagement	Ad Interaction Time: Users spend 20+ minutes engaging with the ad experience Purchase Frequency: Avg. of 3X purchases per month Peak Engagement Time: 9 PM–12 AM (late-night window) Purchase Motivations: Impulse Buys: driven by instant gratification (e.g., snacks, drinks) Convenience Needs: essentials delivered fast with minimal friction

Mindbody

Gopuff is an instant commerce platform delivering everyday essentials in minutes—making it an ideal fit for Disco Network advertisers looking to reach high-intent shoppers.

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Audience Demographics	Age / Gender: 84% female, mid-career, median age 44 Geography: High urban concentration Avg. income: $140K
In-App Engagement	App Usage: 3x per week. 91% loyalty rate: repeatedly visit the same fitness and wellness businesses Purchase Frequency: Avg. of 3X purchases per month Peak Engagement Time: Midday (booking class for that evening) Motivations: booking group classes and wellness treatments

FAQ

• Are these still "post-purchase" placements? Where in the customer journey will they appear?
  • They are all high-intent placements that occur "post transaction." For example, on our wellness app partner, your offers would appear "post-booking" since that's the app's main function. But the premise remains the same - our placements represent high-intent moments when shoppers / users are engaged and open to brand discovery.
     
• How do I opt in to take advantage of these placements?
  • No action needed - all advertisers are automatically opted in. If you have an offer set up, you are eligible to be shown across our app publishers. Our model will only show your brand's offer if that individual is likely to convert - regardless of the surface - website or app.
     
• How does targeting work?
  • We use machine learning and AI to find the shoppers most likely to convert for you wherever they are - checking out from a premium brand, waiting for their delivery or after booking wellness services. As always, our models analyze shopper behavior across our network to deliver relevant recommendations at the user-level, not publisher level. 
     
  • Example: If Mary is a shopper likely to convert for your brand, our model will showcase your offer wherever Mary is engaging - after checkout on a brand's website or while using a class booking or delivery app. The formats will slightly vary for each surface, but the underlying predictive logic remains the same.
     
• Can I customize my offer and creative for different app placements?
  • Yes.
     
• How can I preview what my offer will look like across these different publishers?
  • No in-platform previews will be available to start, but reach out to your CSM or support@disconetwork.com to see a mockup. This feature is on our roadmap.
     
• Is it guaranteed my offer will display on a given app?
  • No - your offer will only display when our model predicts a given individual is likely to convert. We make recommendations at the user-level, not the publisher-level.