While CPC bidding is what most advertisers use, you can still use CPA/CPO for bidding if they prefer.
- Fixed CPA: What you would like to pay for a new or lapsed (12+ months) customer.
- Fixed CPO: What you’re willing to pay for a returning customer.
Submit the Guaranteed CPA signup form and our the CS team will configure settings to set your selections live.
Terms
Terms are outlined on the Guaranteed CPA signup form but copied below for your convenience.
- Disco utilizes a 14-day conversion window for all of our click and display conversions. If you evaluate conversions with a different conversion window, please set a CPA + CPO target with this in mind. Read more about our attribution model in our Attribution Model help center article.
- Billing is Net 15. We will send an invoice each month for the conversions driven by Disco during the previous month.
- Conversions from net-new customers will be billed based on your Fixed CPA.
- Conversions from returning + lapsed customers will be billed based on your Fixed CPO.
Performance
- Conversions can be delivered upon request.
- Shortly after your Guaranteed CPA targets are set live by the Disco CS team, you can monitor your spend in your performance dashboard.
Billing Example
- You set a $100 CPA and $50 CPO.
- We convert 20 new or lapsed (12+ months) customers and 5 returning customers the previous month
- You will be invoiced $2,250 for that month.