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Conversion Tracking

  • Updated

Attribution and Performance Data

The conversions Disco reports reflect transactions made on your site. We have a closed-loop attribution system that uses a mixture of email and other PII to tie together the conversion path across devices. Given our advanced tracking, we may show more or fewer conversions than cookie-based tools like Google Analytics or Amplitude.

Read about the several data points and insights Disco provides in your Performance Dashboard in our guide article on Performance Dashboards & Insights. Insights include the shops your products have been appearing on, where your clicks and conversions are coming from, and much more.

 

UTM Parameters for Google Analytics

Auto-append UTM parameters to all your product links through Disco with our UTM Settings, .

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  • To set up UTM Parameters go to DiscoFeed > Products > UTM Settings.
  • Toggle Enable UTM Parameters on and under each UTM category, Cross-sell, Paid, and Upsell, click Add UTM Parameter.
  • Choose desired parameters from the dropdown and enter a value for each. 

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  • Values for both parameters, utm_medium and utm_source, must be set up for conversions to be tracked properly in Google Analytics.
    • If both parameters were not used previously, brands will need to refer to launcher URLs: http://launcher.coopcommerce.com or beta-launcher.coopcommerce.com to see historical conversions.
  • When complete, click Save. 

Non-Shopify Conversions

  • At this time, we are unable to report conversions for WooCommerce, Squarespace, or custom site users.
    • Our conversion tracking methodology currently relies on the customer emails and order value details that exist on your order confirmation page.
    • If the page does not have this information, then we're not able to track the complete conversion path at this time.
  • Append UTM parameters to your product links.
    • You can auto-append UTM parameters to all your product links through Disco.
    • Set these up by going to Products > UTM Settings > Add UTM Parameters.
    • This way, you can at least track conversions from Disco on your end through your GTM analytics system.

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