What is Disco? Who is Disco?
Disco is the post-purchase ad network for premium brands. We connect advertisers with high-intent shoppers at checkout and enables publishers to monetize their digital real estate. We have an active Slack community you can join by heading here.
For Advertising:
- I've just signed up. When can I expect results? Our ML algorithms that personalize recommendations to shoppers needs about 1-3 months to fully figure out where to place you in the context of the network. For more information, please head here.
- How can I track performance? How often should I check? In your performance dashboard under "Advertising", you'll see breakdowns of revenue driven via Disco, your ad spend and ROAS, conversions, clicks and CTR, ad impressions, and average order value over any time range you specify and broken down by customer type. Additionally, you have visibility into which brands are driving you the best performance. You can compare to a previous time period, too! We recommend doing monthly to quarterly refreshes of your creatives alongside a health check on performance. For more information on the performance dashboard and how to build your own reports, please head here.
- What else can I do to boost performance? Please check out our best practices. It could be worth returning here to ensure you're set up properly on the network.
- What should be the strategy around my creatives? What we see perform best is an array of lifestyle images, clean product images, and gifs. As for your banner image, something clean and crisp that can underlay well with your brand logo and shop description is a best practice. More information on product creatives here and offer best practices here.
For Monetizing:
- Where can I track performance? If you are monetizing with Disco, you will be able to track performance under the "Publishing" tab in the performance dashboard in the Disco platform.
- Where does DiscoFeed live? The DiscoFeed widget currently only populates on your Thank You and Order Status pages as an embedded widget or via overlay format.
- How do we set up and manage exclusions? The first step comes when you define your categories and subcategories. Disco will automatically exclude shops within the same subcategories. You can add or remove exclusions by heading to DiscoFeed > Manage.
- How can I maximize my earning potential with DiscoMonetize? There are a few ways to maximize your earning potential with Disco. First, we recommend moving the DiscoFeed as close to the top of your post-purchase pages as possible. Second, you can experiment with additional formats; the default is an embedded DiscoFeed widget, but we also have an overlay format that typically outperforms the embedded format. Note: if you're on Shopify Checkout Extensibility, you can only leverage the embedded format (you can confirm that you are via the instructions here).
- How do I get paid for publishing Disco? Disco will either pay out quarterly via direct deposit or monthly as either an ad credit to your advertising invoices based on the discussed monetization structure. Note: to maximize payments, Disco should appear mostly above the fold.
Overall FAQ:
I am set up as one of an advertiser or publisher, but I'm interested in the other. How do I get started? Please reach out to your CSM or reach out to our Support team via the widget in the bottom right of your Disco dashboard (or here on this page!).