Your offers display, generally speaking, to all shoppers — with one big geographic exception: offers won't populate for shoppers based in Europe. We suppress offers from loading if our system detects, based on IP address, that a shopper is in one of the following countries: Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, United Kingdom.
If you'd like to prioritize one type of shopper over another (for example, new customer acquisition), talk to your Customer Success Manager or fill out the CPA enrollment form.