By joining the Disco Network, brands gain access and contribute to a collective pool of customer data that empowers brands to acquire net-new customers. Disco Audiences are generated based on the collective intelligence of first-party data from brands across the Disco Network. This data is accessed through a brand’s e-commerce platform API (read more about our current e-commerce integrations in our Storefront Integrations section of our help center).
To protect the privacy of brands and customers, data received by Disco from brand order histories goes into an anonymized pool that powers our Disco Audiences; no Personally Identifiable Information (PII) is ever shared between brands by Disco and customer data remains secure.
Audiences requested by brands from Disco for use on a third-party advertising platform, such as Meta, are encrypted before they are transferred. The Disco Audiences ported to your Ad Account Manager are transferred securely and cannot be downloaded from Facebook. Customer data transferred from Disco to Facebook is used to match their customer profiles, and then deleted by Facebook.