This article assumes you have completed the Audiences Setup steps and have a third-party platform connected for use with Audiences.
Selecting an Ad Account
First, select your ad account. The list of options in this drop-down are the ad accounts you've configured for use with Audiences. You can add more accounts using the Configure option below the drop-down.
Our Audiences Setup help center article has additional information about configuring ad accounts for audiences if you need a refresher.
Naming your Audience
Next, choose a name for your Audience. We recommend something detailed and descriptive, including a few distinct pieces of information:
- Disco (as the source of the audience)
- Category, if applicable
- Date requested
That all would come together as something like one of the following examples:
- Disco Small Direct 1.23.23
- Disco 5K LAL Seed Body & Beauty W 1.23.23
Choosing an Audience Type and Size
There are two axes by which audiences can be selected: type and size. Type refers to the methodology by which the audience is compiled, and size is the volume of said audience.
Standard audiences are generated as lists via our own system's algorithm and provided outright, lookalike audiences are generated as a lookalike audience in the third-party platform.
Sizes vary between the two types and are the target size for the audience you're looking for (in that actual audience sizes delivered may be a little off from the selected option).
Specifying Target Shopper Category
As an optional step you may specify a shopper category for your audience to target a specific shopper segment which is based on the categories associated with those shoppers based on the brands in Disco they've shopped with. As noted in the platform we default to all categories shown for your audience makeup. Specifying a category may have an impact on the audience size delivered depending on the size of the audience and category selected.
Finalizing the Request
Once you've checked all your settings, it's time to hit the "Confirm Audience" option to formally request the audience. This will kick off the "matching" process where Meta matches our list of shoppers with Meta profiles, a process that can take up to 48 hours. You can follow along with progress regarding that process via your ad account (Meta won't notify you).
Once that process is complete you're free to create campaigns in Meta using that audience.
As for what comes next: testing! You can read our recommended guidelines for testing audiences via our Testing and Measuring Audience Performance help article. For some more general recommended best practices for using Disco audiences see our help article.