Disco's pricing model is modular in nature, and what you're billed for depends on what you're using within Disco. There are four categories we bill for:
- Monthly Platform Fees
- Pro Tools
- The Guaranteed CPA Model
- Audiences
Monthly Platform Fees
All brands in the Disco Network pay a $50 fee on a monthly cadence for baseline access to the platform and some specific functionality. This fee includes access to customer Surveys, Insights, Nurture, and more.
Pro Tools
Our selection of pro tools (the DiscoFeed Upsell Row) are billed based on usage in addition to your monthly platform fees. Each of these features are billed at $0.05 per unique display, with a cap of $1,000 a month for usage charges.
The Guaranteed CPA Model
Tracked in your account as DiscoBudget, these are charges based on the fixed chosen CPA and CPO via the Guaranteed CPA model, the billed total is variable based on conversions received via Disco. Brands specify their own per-conversion charges and cap. Read more about how this model works via our Guaranteed CPA Model help center article.
Audiences
Audiences are charged as a flat fee to access them each month at a rate of $1500 per channel used with no scaling charges based on how many Audiences you create and export. For instance, if you're using both Meta and TikTok Audiences, that's a flat fee of $3000 per month, regardless of how heavily you're utilizing those channels.
Pricing Overview
| Product | Price | Billing Frequency |
| Monthly Platform Fees, Surveys, Disco Community, Nurture | $50 | Monthly |
| Pro-Tools (Upsell Row) | $.05/unique display ($1k/month cap) |
Shopify: usage fee charged immediately |
| Disco Budget (Guaranteed CPA Model cross-sell conversions) |
Fixed CPA: new and lapsed (12+ mo.) customer conversions Fixed CPO: returning customer conversions |
Monthly, separate from Platform + Pro fees |
| Audiences | $1500 per channel, per month | Monthly |